There are IT companies out there exploiting their niche or specialisation to take advantage of a changing market. That's not to say that they're not having to work smarter and harder. These companies realise that. It's just that they also see very real opportunities out there, and they're not willing to let them get away.
Stories by Vivienne Fisher and Brett Winterford
There's been a lot of hype about ASPs this year, with vendors targeting them and ASPs touting the benefits of their model to end users.