The shift in the market from technology to services is not only gathering pace but also becoming inevitable.
Stories by Susan Scrupski
A fundamental tenet in communications circles is to never insult your target audience. So starting this column with, "If you're in IT services and you're not rich, you must be stupid," is probably ill-advised. But no matter how I might soften that statement to make it more palatable, it is my central theme nonetheless. Don't be insulted - hear me out.
When forging a business partnership, consider the strings of the relationship - and your potential bedfellow - before signing on