Stories by Len Rust

  • Tapping our potential

    The Rust Report column Aussies Worth Watching commenced on August 8 2004, and recently MyCyberTwin was listed as company 1000.

  • Aussies worth watching

    The search for Australian ICT success stories leads to Gravity Australia, Unify Solutions, Incom, Tyro, Freshview, and Aipex.

  • Software development costs are tip of iceberg

    Twenty-six per cent of the cost of implementing a new application is consumed by integration with existing applications, according to a survey of 105 IT executives in Australia commissioned by InterSystems. The figure remained virtually the same as that uncovered by last year's survey.

  • Aussie love affair with mobile phones continues

    GPS navigation, CDMA migration, and a buoyant economy were all market factors helping to drive a record number of more than nine million mobile phone handset shipments to Australia in 2007.

  • Aussies go online for new jobs

    A recent international workplace survey has found that Australian job seekers topped a list of countries in their use of the Internet to find jobs, with a majority finding their most recent position online. Online recruitment eclipsed all other forms of recruitment including direct approaches, newspaper advertising, and word of mouth, according to the international survey.

  • A who's who of Aussie ICT

    The spotlight falls on Brennan, Combo, Octahedron, Menulog, MyCyberTwin, and Taurus Software Solutions.

  • Personal navigation the way to go

    Mobile handsets will play an increasingly important role in portable navigation markets over the next few years, lifting the sales of handset-based navigation devices to annual figures of more than 96 million units by 2012. ABI Research has found that navigation device sales continue to outperform the industry's expectations and forecasts, with the 2007 holiday season illustrating that the US market is quickly catching up to Europe in its embrace of navigation, particularly personal navigation devices (PNDs).

  • US edges towards mobile banking

    The US seems to be moving closer to a goal of using mobile handsets to accomplish financial transactions and make purchases as several competing market players align on both technology and objectives, according to research company In-Stat. Although 2008 will not be "the year of mobile payments" in the US, some progress is likely, the high-tech market research firm predicted.

  • The talent war heats up

    This year, 2008, risks being the year of the revolving door if employers continue to focus simply on attracting new staff, rather than developing and retaining current employees. The resulting staff turnover is expected to cost Australian businesses more than $A100 billion over the coming 12 months, according to forecasts by Unisys.

  • Influencing the market

    What a week! Investors are bailing out of technology stocks and several companies are seeing the need for new leadership. Things change quickly in this industry.

  • Outsourcing contracts at risk

    Businesses are in danger of losing control of their outsourced IT projects due to a lack of internal IT leadership, poor business sourcing strategies, inadequate relationship building and a failure to provide the right internal resources and skills, according to a study commissioned by LogicaCMG as part of its Outsourcing Enterprise whitepaper series.

  • Mobile marketing spreads worldwide

    Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video, and gaming content services arrive, mobile marketing is expected to grow to more than $US24 billion worldwide in 2013, jumping from just $US1.8 billion in 2007.

  • Gaming becomes significant Aust market

    Australia's gaming industry nearly doubled its sales in 2007 with figures skyrocketing to $A1.3 billion, according to The Interactive Entertainment Association of Australia (IEAA). The figures met end-of-year financial predictions set in mid-2007 and confirmed a new sales record for Australia.