Stories by Karl Hodge

  • Microsoft Windows 8 versus OS X Mountain Lion

    Mortal frenemies Apple and Microsoft have been locked in battle since 1984, when the first Macintosh shipped. Apple has always been the innovator; the prestige developer with big ideas. Microsoft took care of the mundane side of the market, catering for enterprise and home, developing solid products that ran on a range of hardware.

  • Consulting room: make social media pay

    Just like every business community, the IT channel is grappling with a rapidly changing marketing landscape. Social media is now widely acknowledged as influencing purchasing decisions – it’s even produced the term “the opinion cycle” – a fast moving virtual cyclone of potential endorsement or derision that can happen almost as soon as a new product or service is launched.