Both the MacBook Air and MacBook Pro are great machines, but with less than £50 difference between the 13" Air and 13" Pro, which do you go for?
Stories by Karl Hodge
Mortal frenemies Apple and Microsoft have been locked in battle since 1984, when the first Macintosh shipped. Apple has always been the innovator; the prestige developer with big ideas. Microsoft took care of the mundane side of the market, catering for enterprise and home, developing solid products that ran on a range of hardware.
Just like every business community, the IT channel is grappling with a rapidly changing marketing landscape. Social media is now widely acknowledged as influencing purchasing decisions – it’s even produced the term “the opinion cycle” – a fast moving virtual cyclone of potential endorsement or derision that can happen almost as soon as a new product or service is launched.