Stories by George Colombo

  • Re-engineering your sales force

    You're great at selling to technology-savvy prospects. But economic and market trends indicate that there's a much larger pool of conservative and sceptical IT buyers ready to be tapped. Are your salespeople ready? George Colombo offers a few hints on how you can take advantage of an opportunity that's waiting around the corner.

  • FEATURE Selling strategies

    You're great at selling to technology-savvy prospects. But economic and market trends indicate that there's a much larger pool of conservative and sceptical IT buyers ready to be tapped. Are your salespeople ready?