Stories by James Niccolai & Sandy Cremorne

  • Poms have tough sell in Silicon Valley

    An organisation formed to attract IT businesses - and their dollars - to the UK capital is having as much luck as its cricketers. London is trying to shed its stuffy image and transform itself into a high-tech city where international firms can tap into Europe's emerging Internet economy, according to advocates for the Old Dart. `London is a great place to be, and we think it's time you were there,' said Martin Lewis, head of North American operations for London First Centre. He was pleading his case recently to representatives from Silicon Valley technology firms who had gathered for a reception to hear the company's pitch.