Sausage acquires stake in Tribal

Sausage Software has announced a heads of agreement to acquire Melbourne-based corporate and commercial production house Tribal.

Sausage Software's CEO, Wayne Bos, said Tribal had a strong commercial focus, and experience in "traditional media and communication that positions Sausage to meet the growing demand for both interactive media and broadband content".

"The integration of Tribal's skill set with that of Sausage Interactive and GMD confirms our role as a key player in the creation of next-generation content," Bos said.

He believes the acquisition will enhance Sausage Software's opportunities in ecommerce and the development of communities of interest.

In a statement relating to the heads of agreement announcement, Sausage said the acquisition was subject to formal contract documentation.