Attache signs Harvey Norman
- 22 June, 2000 12:49
Finance software vendor Attaché has announced a deal with Harvey Norman based around its SME accounting offering, Catapult.
Attaché managing director Michael Rich told ARN that the new retail deal will help to inject the offering into the SME market, without coming into conflict with already existing channel partners.
CHA is the master distributor of Catapult, selling the offering to over 2000 resellers throughout Australia. The announcement of the distribution deal in April also coincided with the launch of a $2 million advertising campaign aimed at promoting the software in a competitive marketplace.
The offering consists of a fully scalable SME accounts software designed for three or more users.
Although the offering appears to be up against the popular MYOB accounting software, Rich insists that Catapult will fill a gap in the market.
"SMEs are talking to MYOB because it is heavily advertised, we have a situation where too much software is being purchased off the backside of a bus. When SMEs look at their options they realise the step up from MYOB offers far more than they need, and it is just too expensive. MYOB has this market by default, and we are offering a functional alternative.