Westan boosts storage offerings
- 21 October, 2004 11:46
Westan has struck a deal with US-based disk storage producer, Advanced Technology and Systems (ADTX), to distribute its disk array products in the Australian market.
The vendor's products had been previously available through broadcast niche distributor, Future Reality.
Westan storage and server division director, Ken Anderson, said the new exclusive partnership would allow ADTX to expand its market reach into the SMB sector - a market Westan was also keen to build its presence in.
ADTX had boasted of strong take-up in the Apple-based and broadcasting markets, Anderson said.
"The broadcasting market is not generally interested in redundancy, just high performance," he said. "But now ADTX products have that built in."
Anderson said the newer disk arrays models from ADTX would also be more suitable to a business market due to the introduction of mirroring and snap shotting functionality.
Westan marketing director, Phil Jackson, said the partnership further strengthened the distributor's plans of becoming a one-stop shop for storage solutions.
"Most of our products have been at a component level, not at the solutions level," he said. "We're starting to accumulate and look at the gaps in our marketplace.
"We want to become a strategic player in the storage space."
As a result, the distributor was now targeting value-added resellers working in storage, he said.
Anderson said he expected sales of the ADTX products would represent 20 per cent of the storage division's total revenue in the next 12-18 months.