New head for Apple Australia

Apple chose the Sydney media launch of its Power Mac G5 computer to announce it has finally recruited a new managing director for Australia. Tony King starts with the vendor on Monday.

King was recruited from IBM, where he was sales manager, PC division for Asia-Pacific. He replaces Ben Bowley, who left Apple at the end of March.

King had previously worked for Dell as that company’s CFO and GM for its small business, government and education division.

King’s background in government and education will stand him in good stead as the company prepares to unleash the G5 in August. Apple marketing director, Arno Lenior, said the company would market the new 64-bit computer beyond the expected graphics user base.

“Locally we see this as a mass opportunity,” Lenior said. “We’re building our sales and marketing team to go into markets like government and defence.”