Microsoft flags $72B opportunity for Aussie partners
- 15 November, 2017 05:01
Microsoft claims that there is a $72 billion opportunity for Australian partners over the next 12 to 18 months.
According to Microsoft One Commercial Partner director Mark Leigh, local avenues of revenue growth form part of a global opportunity of $4.5 trillion dollars, centred around the intelligent cloud, intelligent edge and digital transformation.
Addressing the channel during the Microsoft Partner Summit in Sydney, Leigh said the tech giant has a “unique differentiator” in delivering digital solutions as an ecosystem, particularly through modern workplace, business applications, apps and infrastructure and data and AI.
Leigh said that Microsoft 365 for enterprise, which was announced in August, experienced 1200 per cent growth this year in its advanced workloads across security, analytics and voice.
In addition, Leigh also highlighted that Microsoft 365, launched in October for first-line workers, provides an opportunity to target 4.2 million Australian workers across retail, manufacturing and other industries.
“These are workers that we have never been able to target before,” Leigh said.
Finally, Leigh said that the greatest area of opportunity for partners is in business applications, highlighted by the vendor’s own investments in programs, incentives and people.
Specifically, opportunities can be found through the ISV Cloud Embed program announced in July, which gives partners the ability to take power apps, Dynamics 365 and their own industry specific IP, pulling offerings together using the vendor's CSP platform.
From a cloud perspective, and according to Leigh, the two new Azure regions coming to Australia will be available in the second half of 2018.
In August, Microsoft unveiled plans to launch two highly-secure Azure regions in Canberra, partnering with Canberra Data Centres (CDC) to accelerate government agencies’ move to the cloud.
The two new regions will focus on government and their suppliers at federal, state and local levels, offering advanced data analytics, sophisticated data protections and artificial intelligence, the company announced at the time.
Australia is one of only two regions outside the USA to have many regions. Out of the company’s 42 regions, four are currently in Australia.
“It really speaks to the cloud adoption we are seeing in Australia. In 2017, we are on track to double our capacity of Azure in Australia and in 2018 we will take that up three times,” Microsoft corporate vice president, cloud platform, Julia White, said.
“We have more than AWS and Google combined in the number of regions,” she added.
Microsoft is a certified cloud services provider for Azure, Dynamics CRM online and Office 365 all for the Unclassified certification level from the Australian Signals Directorate (ASD). The company claims it has currently 40 Azure services meeting IRAP’s (Independent Registered Assessors Program) certification list.
Currently, Sliced Tech, Vault Systems and Macquarie Telecom are the only providers granted the Protected level of certification.