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PrimeQ gives Moose Toys the Oracle treatment

Moose Toys has embarked on a major business transformation with PrimeQ
Andrew McAdams - CEO, PrimeQ

Andrew McAdams - CEO, PrimeQ

Australian Oracle partner, PrimeQ, has just wrapped-up the first part of a lengthy project to transform the infrastructure supporting the business processes of local toy manufacturer, Moose Toys.

Founded in 2016, PrimeQ, has made a name for itself implementing Oracle business solutions and services with a firm focus on the cloud, operating across Adelaide, Melbourne, Sydney, Brisbane, Perth, Auckland and Wellington.

Moose Toys, meanwhile, is one of the largest toy manufacturers in Australia, with more than 350 staff and teams across Los Angeles, Hong Kong, China, London, Paris and Vietnam.

The business claims to be one of the top four toy makers in Australia, and in the top five in the United States, with products sold in more than 80 countries under a range of brands including Shopkins, Little Live Pets and Beados.

The toy company has embarked on a major business transformation with PrimeQ to streamline its business processes, improve decision-making and support the company’s global expansion plans.

It is understood that much of the project so far has revolved around implementing Oracle’s enterprise resource planning (ERP) offering, with a hard launch of the new platform on 9 November, following soft launch a week earlier.

ARN understands that the launch is part of a broader, ongoing project and relationship between PrimeQ and Moose Toys, which comprises a number of on-premises components.

Moose Toys COO, Ben Dart, said that the company decided to overhaul its systems as a response to international growth in recent years, which had resulted in the company operating separate IT systems with a reliance on paper-based tasks.

“We needed a single operating system that would give us greater agility and the capacity to expand,” Dart said.

“PrimeQ implemented an enterprise resource planning solution from Oracle that consolidates and enhances our supply chain, finance, sales and distribution, procurement and human resources functions across our international locations.

“PrimeQ is now building on this global systems foundation with cloud-based product lifecycle management (PLM) and demand planning products from Oracle,” he said.

It is hoped that the new PLM will speed up the company’s process of taking toys to market by improving the way it can capture and evaluate new ideas and track design and development milestones.

“In the coming months we will go live with a new demand management system that will create greater efficiencies around inventory forecasts and planning in order to inform better decision-making from the factory floor,” Dart said.

According to Dart, Moose Toys chose PrimeQ as its Oracle implementation partner because of the experience and expertise of the partner’s consulting team.

“We’ve embarked on a long-term relationship with PrimeQ to integrate new and innovative technologies across all areas of our business,” he said.