HPE hones in on pre-sales network through technical program play

Tech giant bolsters technical credentials of the channel through HPE Tech Pro Academy launch.

Hewlett Packard Enterprise (HPE) has launched a partner pre-sales community in Asia Pacific, designed to bolster channel engagement and training opportunities around digital technologies.

Under the banner of the HPE Tech Pro Academy, membership is open to the vendor’s existing channel partners only, and aims to educate around three categories - Connect, Learn and Grow.

Specifically, members will have access to exclusive online platforms and in-person networking opportunities through a single point of access, connecting with other pre-sales professionals locally, as well as HPE experts at a global level.

In addition, HPE will provide members with deeper levels of education, developed and delivered in partnership with the tech giant’s original equipment manufacturer (OEM) and strategic alliances partners.

Localised on a country-by-country, the academy is aligned to HPE Partner Ready competencies, and features a rewards program for pre-sales professionals based on tracking sales generated by members.

“HPE Tech Pro Academy is designed to give partners what they’ve told us they need – a better way to achieve deeper technical skills and expertise,” HPE director of partner sales South Pacific Chris Trevitt said.

“For the organisations, having a pre-sales team that can deliver technologically advanced solutions designed to deliver maximum business value is critical to maintaining competitive edge.

Chris Trevitt (HPE) addressing the A/NZ channel at EDGE 2016
Chris Trevitt (HPE) addressing the A/NZ channel at EDGE 2016

“For the pre-sales professionals – the deeper their knowledge, the brighter their career prospects.”

Currently, more than 80 per cent of HPE’s business in Asia Pacific and Japan goes through channel partners, with the academy building on the vendor’s Partner Ready program.

“Being a member of HPE Tech Pro Academy places me at the forefront of HPE’s technical pre-sales community and provides me with access to valuable material such as deep-dive product information, roadmaps, reference architectures, solution guides, and more,” Lynx Technology pre-sales solutions architect Josh Brien added.

“It also provides an open forum with other members of the community, including the HPE product developers and other presales experts, where we work together to solve problems that are otherwise insurmountable.

“This ultimately leads to less time spent on fact finding and more time spent actually obtaining a greater understanding of HPE’s unique competitive advantages which when translated to real world situations allows us to confidently present our customers with the best technical solutions in the industry.”

According to industry analyst firm Canalys, the HPE Tech Pro Academy shines a spotlight on the pre-sales community, giving them a level of emphasis that "few vendors have done so far".

“By creating a single-point access for pre-sales information, and encouraging engagement with gamification elements and rewards, this program can truly be a differentiator,” Canalys research analyst Sharon Hiu added.