Dell Boomi acquires ManyWho to boost integration capabilities

Looks to lower coding barrier to application development

Platform-as-a-Service company, Dell Boomi, has acquired software development platform, ManyWho, in a bid to expand its application and data integration capabilities.

The company said it enables developers to build workflow applications which automate business processes and connect employees, customers and core systems.

Boomi, a Dell subsidiary, said the acquisition was attractive due to its “low-code” capabilities which are said to make platform development easier.

“With the addition of ManyWho, the Boomi platform provides customers with the enabling technology to address the challenges of hybrid IT. Now, the platform allows businesses to connect, manage data changes, ensure data quality and re-establish efficient business processes across your IT landscape,” Boomi said in a statement.

ManyWho was founded in 2013 and is headquartered in San Francisco, California. Boomi said it plans to keep ManyWho’s employees and existing operations, and will continue to invest in additional engineering, channel, marketing, professional services, support and sales capability to grow this business.

“Both Boomi and ManyWho were born in the cloud and are cloud native. Without an on-premises legacy to manage, Boomi provides instant access to services with no installation, effortless and automatic software upgrades and crowd-sourced ease-of-use to achieve short time-to-value,” Boomi CEO, Chris McNabb, said.

“Boomi plus ManyWho brings world class integration together with leading cloud workflow automation. This combination provides our customers with a connected workflow which is key to an efficient and differentiated business.”

The acquisition comes three months after the vendor intensified its local channel push with three senior hires.

The appointments comprised Michelle Grange and David Flaks, who joined the vendor as enterprise account executives, and Richard Snowden, who filled the role of inside sales executive.

Boomi launched its APJ operations with the opening of its Sydney office in April 2016, with Michael Evans appointed to lead the business as managing director for APJ.

"Traditional methods for integration typically can no longer cost-effectively meet the integration needs of rapidly evolving businesses," Evans said at the time.

"This is why local organisations are increasingly implementing iPaaS; it provides cloud-based integration capabilities that can be tailored to the specific needs of the company and its various departments.

In January 2017, the company appointed its first channel chief, David Tavolaro as vice-president of business development, to build the company’s global partner channel.

“Using the Dell Boomi platform, forward-thinking partners will capitalise on an incredible opportunity to power digital transformation for their customers to drive innovation and help them leapfrog the competition,” he said at the time.