Datameer and Cloudera enhance analytics for Aussie telcos
- 08 December, 2016 19:08
The telecommunications space is one vertical Datameer sees great potential in, in terms of revolutionising the way they process and use data, according to its director, Stuart Rees.
Rees told ARN that together with Cloudera, the company is making waves in the telco industry.
According to Rees, the company that runs on most Hadoop distributors like MapR and Hortonworks, has done deployments for two major telco players in Australia, using the Cloudera platform.
“There was a lack of visibility on some of the key metrics and in trying to define some of the key metrics, they went to the point where they could do things in which they didn’t even think were possible.
“So, they’ve gone from being behind their competitors in terms of what they’ve done with system reporting or business intelligence and leapfrogged where they’ve put themselves competitively,” he said.
Rees said this builds off the success of a Cloudera and Fujitsu deployment the company did for the DKFZ Cancer Institute in Germany to facilitate their determination of the effects of different cancer drugs on different cancers within the institute.
“We do things in some ways that other players don’t do and that gives us a pretty good advantage in terms of time and creation of value. We offer a face to Cloudera because we offer business discovery across massive sets of data on top of the technology.”
Rees mentioned four ways that puts Datameer ahead from other SIs. He said they include being native on Hadoop, putting data into the data lake without a schema, a patented algorithm for sampling, and coping with data regardless of its structure type.
“What we do is extract the load, and transform later. All of that time at the front of taking data and turning it into a structure before it is useful, we buy you that time back because we create the schema directly at the point of read in the data.
“Given that we are using all of the raw power of Hadoop, it processes lots of log type data and is good for analytics. We’re using the base capability but doing it in a simple interface,” he mentioned.
Rees said when it comes to big data, the mass market is now ready for what the early adopters had.
“We’ve got some customers that have been doing this for years. But the market is now ripe and we need to strike when we can,” he added.
In terms of targeting customers, Rees said he questions what businesses mean when they talk about big data.
“When people talk about big data, do they look at it in terms of size or complexity or speed?
“So for us, the bigger, the more complex, the better. Typically, those industries that have had those requirements include financial organisations, banks, telcos, government, retail, healthcare and utilities,” he said.
And that is where Datameer will be focusing its attention going forward into the future, including offering a blended managed service of a stack of technology, Hadoop distribution, and Datameer packaged up in a “cookie cutter way”.
“From a partner perspective, I will continue to target the very big customers around the world that have big use cases because that’s where they will derive maximum advantage and I will differentiate myself in the market,” he added.
Hafizah Osman is attending Cloudera's Strata + Hadoop World conference in Singapore as a guest of Cloudera.