Adactin to diversify services offering
- 07 June, 2016 14:52
Adactin CEO, Navneesh Garg
Software testing services company, Adactin, will soon be diversifying its offerings. Instead of just offering testing services, the company will be including SI integration services to its portfolio.
Adactin CEO, Navneesh Garg, who started the Australian Deloitte Fast 500 company, told ARN that the new offering is based on market demand.
“Our customers want us to grow in other areas as well. We have done some work in that space but we want to amplify it further. 10 per cent of our work this year has been in the integration services space so we want to take it as a different business unit.
“We want to set it up as a separate organisation so we can offer a more end-to-end solution to customers moving forward,” he said.
Adactin is a reseller for HP and IBM. It also has Neotys, Acunetix, and RadView under its portfolio. The company also does local work with NEC, Quay Consulting, and RXP Services. Adactin also has a partnership with Ingram Micro in Australia, distributing HP products which Adactin then takes to market.
According to Garg, the company also intends to increase its play in the Australian channel. It currently has a big play in the Federal Government and NSW Government space.
“Besides the government, we do a lot of work for the energy sector, financial companies, and IT vendors. Having said that, our solutions are vertical agnostic so our focus is on ERP implementation and CRM. Our core focus is services.”
With most of its customers being mid-segment companies or organisations, Garg said getting more enterprise segment customers is on its to-do list.
“The enterprise segment space is always competitive. But we see a gap in the market and we’re trying to bridge the gap between mid-segment and enterprise.
“We’re also seeing an increase in demand for local resources. Customers that used to outsource or offshore solutions are now seeking on-site or on-shore resources. They want more local representation. A lot of the changes we’re making are driven by this trend,” he added.
Adactin has offices in Paramatta, Melbourne, Canberra, and Auckland. Adactin currently employs 60 people across its four operations.
“Sydney has been our core market for the past few years but we’re now looking at growing our Canberra, Melbourne, and Auckland markets. The Sydney market still has a lot of scope for us but we want to extend business to these regions,” Garg said.
Garg started Adactin in Australia more than five years ago. Previously, he was working in India for Adobe Systems, HCL, and CresTech Software Systems.