​AWS leads as datacentre expenditure shifts from on-premises to service provider

The dramatic shift of datacentre expenditure from on-premises to service provider deployments is continuing in 2016.

The dramatic shift of datacentre expenditure from on-premises to service provider deployments is continuing in 2016, as use of Cloud infrastructure services accelerates.

Research analyst firm Canalys estimates that worldwide expenditure on cloud infrastructure services reached US$8.2 billion in Q1 2016, up 53 per cent year on year, with total spend forecast to exceed US$38 billion in 2016.

Findings claim that this includes infrastructure as a service and platform as a service delivered as part of hosted private and public Cloud services.

“Business adoption is increasing fast, but it is the growth of consumer-centric services, such as video streaming, content storage, gaming and social networking services, that has been the main driver,” Canalys research analyst, Daniel Liu, said.

“Use will continue to grow as smart phone penetration increases, high-speed connectivity becomes pervasive, bandwidth restrictions ease and new content-driven apps emerge.

“The combination of Cloud and mobile has enabled new business models and tech start-ups to emerge, giving instant access to billions of customers via online marketplaces.

“By 2020, the value of the Cloud infrastructure services market is expected to reach $US190 billion.”

“The push by Amazon, Microsoft, Google and IBM SoftLayer to offer data centre capacity to businesses is also having a major impact on the IT industry,” Canalys principal analyst, Michael Ball, added.

According to Ball, over 50 per cent of servers in 2016 will be shipped to datacentres providing Cloud infrastructure services.

But these are typically low-margin and increasingly white box deals, which is affecting vendors and channel partners that sell compute and storage.

“These data centres are scaling rapidly and operated by an increasingly consolidated number of providers,” Ball explained.

“The top four providers accounted for nearly 60 per cent of the total market in Q1, up from just over 45 per cent two years ago, with Amazon leading the way with 30 per cent.

“This move is supported by virtually every software company prioritising the development of their offerings for the Cloud.”

But as Ball said, challenges remain.

“The massive capital investment required to sustain Cloud datacentres will see many providers leave the market - consolidation will be rapid,” he added.

As such, Ball said while these investments are possible in an environment when capital is plentiful, and interest rates are incredibly low, this will not always be the case.

“A significant chunk of Cloud use is driven by loss-making, venture-backed Silicon Valley start-ups, whose future looks questionable as investors become more cautious,” he said.

“And the ongoing uncertainty as to whether data in the Cloud can be kept hidden from the US and other government agencies will keep many enterprises wary of storing data in the public Cloud.”