SAP teams with Imagine Dragons to bring One4 project to refugees
- 13 October, 2015 12:09
SAP and Imagine Dragons, the US rock band from Nevada, have collaborated to support refugee humanitarian project, One4.
The project looks to support refugee relief efforts with the many in need of humanitarian assistance, particularly across the Middle East and Europe. One4 symbolizes the exponential power of one by encouraging people to download Imagine Dragons’ new release, I Was Me, from iTunes.
All proceeds will be donated to the UN Refugee Agency (UNHCR) and SAP is to donate $US0.10 for every download up to the first five million downloads from iTunes.
“SAP’s culture is reflected in our vision of helping the world run better and improving people’s lives. When one of our employees had an idea of how SAP could use two of our greatest strengths — our employees and our expansive network of customers, partners and friends — we felt compelled to see this idea through to fruition,” SAP SE executive board member, Robert Enslin, said.
“Uniting the passion that SAP and our friends at Imagine Dragons and iTunes share for social responsibility through the One4 Project is a natural extension of these networks in action and represents the power one idea can have when supported by many,” he added.
Imagine Dragons lead singer, Dan Reynolds, said, “As a band we wanted to get involved and decided to partner with SAP and Apple to try and make a difference. We hope people everywhere recognise the severity of the situation and find a way to assist these families in desperate need.”
Funds raised will benefit the UN Refugee Agency in its efforts to provide aid and assistance to the increasing numbers of people forced to flee their homes due to conflict and violence, many of whom continue to risk their lives crossing the Mediterranean Sea.