Consumer notebook sales push up PC market
- 15 June, 2015 15:25
Healthy notebook sales have made a positive contribution to PC sales rising 12 per cent year-on-year in the first quarter 2015.
According to analyst firm IDC, users migrated back to notebooks from tablet form factors and convertible notebooks were particularly popular.
“The currency fluctuation impact on PC sales was minimal as vendors initiated aggressive price promotion campaigns and pushed large volumes of entry-level devices into the market,” IDC client devices analyst, Sagar Raghavendra, said.
“Microsoft’s BingBook program was also a contributing factor to higher notebook shipments.”
HP kept its poll position with 23 per cent marketshare but was closely followed by Apple with 20 per cent. Lenovo held 13 per cent market share, which is indicative that its foray into the consumer space in fourth quarter last year, has reaped benefits.
The consumer space managed to grow 20 per cent year-on-year, but the education segment was declining showing the impact from the changes to the BYOD policy.
The enterprise market displayed mixed results with large shipments declining as part of OPEX cost-cutting, Raghavendra said.
But the SMB space posted steady year-on-year growth thanks to promotional offers in the market.
- Top PC vendors in Q1 2015
- HP (23 per cent)
- Apple (20 per cent)
- Lenovo (13 per cent)
- Dell (12 per cent)
- Acer (nine per cent)
- Toshiba (eight per cent)
- Asus (six per cent)
- Others (nine per cent)