Klika names new director to lead global expansion

"My vision is for Klika to be a household brand in Asia and Europe in the next five years,” Klika director, Leo Zaitsev

Australian online retailer, Klika, has appointed a new partner and director of commercial operations to lead a global expansion of the company.

The appointment of Leo Zaitsev as director of commercial operations, comes with the launch of new range of products.

The new range of products have been sourced directly from Australian distributors and they include renowned brands such as toys from Jolly Kidz, Pillow Pets and Air Hogs; kitchen appliances from Tiffany, Valco and Angelcare infant products, and home appliances from Oricom and Heller.

Klika’s new product categories signal a new strategic direction under the leadership of Zaitsev.

Zaitsev has also taken a vested interest in the company as a partner and he will be the first addition to Klika’s senior leadership team since the company was established in 2005.

Zaitsev will be responsible for Klika’s growth strategy and will develop and manage supplier relationships.

He will also attempt to build the company’s brand and market share.

According to a company statement, Zaitsev will be instrumental in identifying opportunities for Klika’s global expansion as the company sets its sights on new business revenue coming from Asia and Europe.

Klika co-founder and director, Ian McLellan, said, he was delighted to have Leo on board.

"He will take Klika’s business in a new direction following a strategic review that has been undertaken to identify new revenue opportunities and partnerships for Klika’s growth and expansion in Australia and beyond,” he said.

Zaitsev said Klika had built a strong heritage as an online shopping destination that Australians trusted.

"While our revenue has grown by 20 percent year on year, the online retail market in Australia is maturing and Klika is evolving its business to continue to meet and exceed our customers’ expectations.”

“Klika has maintained a competitive advantage through suppliers, private labelled products and logistical efficiencies," he said.

"Like many other online retailers, Klika is facing a weakening Australian dollar and competition from overseas e-tailers selling products at a lower price.

"While Klika remains committed to being an Australian company, we have to diversify and build our brand overseas.

"My vision is for Klika to be a household brand in Asia and Europe in the next five years.”

In addition to the recently introduced product categories, Klika offers a wide range of products including fitness equipment, tools, home living, music instruments and outdoor furniture.

It had an annual turnover of $15 million in 2014 and operates out of a 15,000 s qm central warehouse in Oakleigh South, Victoria.