Datacore appoints former Dell exec to lead APAC expansion

The company intends to expand its team by 20 percent over the next 12 months
Datacore vice president of Asia Pacific sales, Jamie Humphrey.

Datacore vice president of Asia Pacific sales, Jamie Humphrey.

Software defined storage vendor DataCore Software has appointed former Dell executive, Jamie Humphrey, as vice-president of the company’s Asia Pacific region.

Humphrey, who will be based in Australia will drive the DataCore Software brand and go-to-market sales strategy in APAC.

He will be responsible for enterprise sales, creating a skilled network of value-added resellers and driving the continued infrastructure investment and ongoing management of resources throughout the region.

The hire is part of DataCore’s plan to grow investment and increase its market footprint in the Pacific Rim.

Humphrey comes to DataCore Software from Dell, where he held the position of director and general manager of the company’s storage and data management business.

During his 10 years at Dell, Humphrey led the business through a number of restructures, including the amalgamation of the technical and sales teams to provide a highly synergised and effective business organisation, according to a company statement.

Datacore senior vice president of worldwide field operation, Carlos Carreras, said Humphrey had been instrumental in developing key enterprise customer accounts and a network of value-added channel partners to significantly increase Dell’s sales revenues.

“We are confident that he is the right point person for new customer acquisition in APAC and for aligning our resources to best meet the increasing market demand for software-defined storage throughout the region,” he said.

Humphrey said he joined DataCore because the company had the right vision.

"The timing is right to seize the huge market opportunity around software-defined storage and hyper-converged solutions," he said.

“The movement to a software-defined storage strategy is inevitable.

"It enables any enterprise to overcome real-life storage management issues, improve the productivity of their existing storage investments and gain the needed flexibility to meet growth and IT demands as they arise.

"Proven strategic leadership is what is needed to capitalise on this market opportunity in the Asia Pacific region."

More than 10, 000 customer sites around the world already rely on DataCore solutions, with just under 1000 located within the APAC region.

The company intends to expand its team by 20 per cent over the next 12 months.

Carreras said that DataCore was set to invest heavily in the Australian channel with projected company growth of over 40 per cent in 2015.

Recently, DataCore and Chinese ICT solutions provider Huawei announced a partnership, which will see DataCore’s SANsymphony-V10 software and Huawei’s FusionServer integrated in a new line of certified hyper-converged solutions.

The collaboration is DataCore’s second hyper-converged deal in recent months, following an agreement with Fujitsu.

Technology and solution alliances with these vendors, and long-standing partners such as Dell and Cisco, are examples of constituents in the DataCore ecosystem on which the users in APAC can rely, according to a company statement.

"The partnerships are designed to help unify different types of storage systems with centrally managed data services, enabling users to derive the most value from their storage investments, both now and in the future," according to the statement.