Xebra claims exclusive AssetOptics A/NZ distribution agreement

AssetOptics for Salesforce is a native CMMS/EAM solution

Sydney-based reseller Xebra Services has clinched an exclusive distribution agreement to deliver AssetOptics on the platform across A/NZ.

AssetOptics Enterprise Asset Management for Salesforce is a native CMMS/EAM solution.

It offers core maintenance management functionality of asset management, preventive maintenance, work management, and MRO inventory management.

Built on’s enterprise cloud computing platform, AssetOptics customers realise enterprise class solution capabilities while foregoing the cost and complexity of managing expensive IT infrastructure. AssetOptics is offered through a low cost subscription-licensing model.

Xebra is a relatively new company, which is geared to take advantage of the "as-a-service" economy.

Xebra co-founder, David Colvin, said offshore software companies were increasingly looking for partners that extend their geographic reach and enhance their service offering.

“This exclusive partnership with Xebra Services will allow AssetOptics to rapidly establish sales operations in the region at a fraction of the cost of setting up local offices itself. Moreover with the depth of experience that Xebra Services has in the Enterprise Asset Management domain, AssetOptics can be certain its brand value will be enhanced in the market as a result of this unique partnership”.

Based in Sydney, Xebra uses its sales and management skills and expertise, to service start-ups and established enterprises that wish to extend their reach and improve their performance in Sales in the A/NZ markets.

AssetOptics founder and prinicipal, Mike Edwards, he was excited to be growing the company's reach with such an experienced partner.

“It was important for AssetOptics to select a partner in A/NZ that not only had the management experience to represent its interests, but also a depth of sales experience, local knowledge, and extensive contacts," he said.