VEEAMON 2014: Mature A/NZ market continues to present opportunities

Virtualisation vendor views local popularity of virtualisation as a chance to grow.
Veeam president and CEO, Ratmir Timashev, on stage at VeeamOn in Las Vegas

Veeam president and CEO, Ratmir Timashev, on stage at VeeamOn in Las Vegas

A/NZ is a mature market for virtualisation, yet Veeam continues to see opportunities in it.

President and CEO, Ratmir Timashev, spoke at VeeamOn in Las Vegas about how A/NZ remains a big market for the vendor.

“Virtualisation penetration is quite high in A/NZ, and companies such as Microsoft and VMware are doing well in that market,” he said.

In addition to the high virtualisation, Timashev said A/NZ stands out for its adoption of cutting edge technology and compares the region to Northern Europe, particularly the UK.

“We continue to make investment in A/NZ, and we’re also planning to make further investment in other Asian countries next year,” he said.

Timashev added that A/NZ was already on the radar for Veeam when the company started in 2006.

“We soon hired a country manager and expanded the local team over the following two years,” he said.

Follow the leaders

The maturity of the A/NZ market has meant organic growth has been difficult for some IT companies, though Timashev is encouraged by the local uptake of Microsoft and VMware products.

“Datacentres tend to be modernised first and then they realise they need a new backup and recovery solution,” he said.

When a datacentre is being modernised and Veeam is being pitched by a partner, Timashev admits an existing solution may be in place and that creates a challenge.

“They are not able to convince the customer at first and may need to wait a little bit until they come back later,” he said.

As such, adoption of Veeam is “not immediate" and may follow 6 to 12 months later.

“If VMware is growing, then we can grow behind them as well,” Timashev said.