Huawei targets European football clubs with FanPlay partnership
- 29 July, 2014 09:14
Huawei has partnered with a Cloud-based digital content service provider in a bid to lure large European football clubs to their wireless stadium offering.
The telecommunications and infrastructure giant has a partnership with FanPlay, a Cloud-based digital content service provider that is part of Finalogic Business Technology.
It is hoped this will bolster the company's agile stadium solutions that support high-speed wireless connectivity and value-added mobile services at stadiums and professional football clubs in Europe.
According to a company statement, the resulting offering will allow stadiums and football clubs to adopt new business models by using a smart device business platform to enhance the experience of football fans that watch games at stadiums.
Huawei vice president of enterprise networking, Ma Yun, said leveraging FanPlay’s wide range of intelligent mobile applications and Huawei’s state-of-the-art agile network architecture to enable smart stadiums would enable football clubs to deliver personalised services to their customers and generate new revenue streams.
As part of the collaboration, Huawei and FanPlay have developed a mobile business platform for stadiums that offers live video broadcasting and replay, in-game betting, interactive games, online shopping, purchasing of fast food and beverages, ticketing, sponsor marketing message posting and product sales, and a number of other services via FanPlay’s applications.
In addition, football clubs can use the information collected via this platform to better understand their fans and explore new business opportunities through other personalised mobile interactions, according to a company statement.
The platform provides high-density wireless features such as auto radio, high-density boost and airtime dynamic time scheduling.
Its professional network planning capabilities can also support high-density user access and allows 100 percent simultaneous network access within the stadium, according to a company statement.
The stadium solution is also designed to be secure for both the stadium operator and the end users.
The big data analytics tool embedded in Huawei’s agile controller and security gateways protects the stadiums’ IT infrastructure and services from attacks and advance intrusion threats.
In addition, the controller can be programmed using central control policies to identify and differentiate individual users with tiered service experience management.
This allows stadium operators to offer highest network quality guarantees to high-value VIP users and the most important network services.
FanPlay vice president of sales, Jerzy Wasowicz, said stadiums had not yet been able to provide digital marketing and services that address demands from fans and spectators for more interaction and access to real-time statistics and replays of game highlights.
“Our partnership will help stadiums address this trend and provide them with smart and high-quality applications, while also ensuring the security of applications that offer mobile payments," he said.
"Huawei has been very supportive and we hope to expand our partnership to cover more areas and projects in the future.”
Huawei and FanPlay will deploy their smart stadiums at football clubs in the UK throughout the year.
FanPlay was selected by the stadium to operate its network and provide mobile applications and a data platform with mobile payment capabilities.
Huawei will deploy technologies to enable high-density Wi-Fi coverage throughout the entire stadium.