Hitachi launches new A/NZ Cloud services division

New division on the hunt for tier one partners

Hitachi Data Systems A/NZ has unveiled a new Cloud services division in a grand bid to take advantage of a “powerful” shift in the market.

The new division, which aims to give managed service providers a comprehensive services portfolio is now on the hunt for partners.

Hitachi Data Systems director, Cloud, Altay Ayyuce, told ARN he was currently in negotiations with several “big tier one partners” and had locked in "a few" already.

“What we are seeing in the market place is a huge shift and we see our selves as a first mover in that space,” he said.

“We intend to get some big tier one partners and I would like to think in the next six months we will have tied down those big road-build projects.

“If I have three or four big tier one CSPs and MSP partners I think I will be fairly happy. Then it becomes how to go-to-market.”

The cloud and service provider division brings together technical, architectural and sales experts who specialise in infrastructure, converged technologies and cloud delivery.

According to a company statement, these experts come from across Hitachi Data Systems to deliver an end-to-end, integrated solution comprising hardware, software and services that service providers can use as the foundation of their cloud offering.

Delivered as a subscription model, the solution from Hitachi Data Systems (HDS) allows partners to flex up and down to capitalise on the growing demand for near-shoring cloud services without the capital expense (capex) and management requirements of traditional infrastructure in their data centre.

As a result, they can serve their own enterprise and small-and-medium business (SMB) customers more efficiently, and go to market with a competitive service offering starting from infrastructure as a service to more value added offerings such as backup as a service, archive as a service, and content as a service.

Ayyuce said there was a powerful shift underway in the IT market to a utility computing model, as organisations increasingly want to control their investment in legacy networks, shift IT spend from capex to opex and allocate internal resources to more strategic projects

“The timing is right to launch the cloud and service provider division as businesses are more comfortable with deploying applications in the cloud, and want to drastically reduce IT operation costs.

“This market shift offers MSPs in Australia and New Zealand ample opportunities to market their pay-per-use cloud services.”

According to Ayyuce, the company works with its partners in a number of different ways: forming joint sales teams with managed service providers, providing technology enablement to partners, creating specific cloud software alliances, and offering its own managed cloud services.

“With the launch of the cloud and service provider division we are in a position to leverage the technological innovation of Hitachi Data Systems in areas such as infrastructure management, and converged and content management.

“We team these innovations with our extensive experience in delivering an enterprise-grade service catalogue with strict service level agreements .

“This strategy enables Hitachi Data Systems to meet the needs of all our service provider partners and enables them to offer a unified approach to cloud services.”

It already works with more than 20 service providers in A/NZ