“Business as usual” following Mitel and Aastra merger
- 10 February, 2014 15:35
Mitel expects business to run as usual following its tie-up with Aastra, particularly in Australia.
The merger between the two networking vendors was finalised on January 31, and Mitel South Pacific sales VP, Frank Skiffington, views it as a positive development for local partners.
“We have a lot of crossover of channel and it continues to allow us to go after new channels because of the size and shape of our portfolio now,” he said.
Mitel has been heavily focused on growing its Australia presence in recent months, and Skiffington said the local business has grown by 25 per cent year on year.
“We don’t see a change to that strategy with the team we’re working with at Aastra,” he said.
The challenge with the merger will be how to make “one plus one add up to more than two,” though Skiffington said he is hopeful about achieving that with the team Mitel has inherited from Aastra.
However, the merger did see Aastra's managing director, Tony Warhurst, step down.
Skiffington said customers, just like channel partners, will not be affected by the company tie-up.
He adds that any changes made to the companies’ product line-up will be done in “a sensible manner.”
“We’re looking closely at portfolio strategies, but all portfolio decisions will be made in close consultation with our staff, customers and partners,” Skiffington said.
For the time being, both companies’ portfolio will remain available and the businesses will operate as usual.
“The most important thing there is no plans at the moment to discontinue any products in this region when there continues to be a market demand,” Skiffington said.
As for the key benefit of the merger, Skiffington said it effectively doubles the size of the vendor’s market share overnight.
“Most importantly, it allows us to continue our strategy of going after new channels and building a pro-services business,” he said.
“The added weight of Aastra allows us to bulk up quickly and make that happen sooner.”
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.