Miranda Kerr and Michelle Bridges battle it out for Australian search title
- 18 December, 2013 11:07
Miranda Kerr has beaten Michelle Bridges and Tom Waterhouse to the title of Australia’s most searched celebrity, according to Google’s Zeitgeist.
Paul Walker’s sudden passing made him Australia’s top trending search for 2013, followed closely by former Glee star Cory Monteith, who also passed away this year.
The Royal Baby, Prince George of Cambridge, now third in succession for the British throne, came in at number three on this year’s overall top trending list.
Sonny Bill Williams took out the title as the most-searched athlete, with Federer and Lebron James taking out the silver and bronze.
Local sports teams Sydney Swans and Essendon Football Club were outdone by English Premier League team, Chelsea, which took out the most-searched sports team of 2013.
Major news searches about people included interest in the Royal Baby’s name and Angelina Jolie’s mastectomy, and we were also searching for Boston bombing, Typhoon Haiyan, Oklahoma tornado and Russian meteor.
The US government shutdown, Costa Concordia situation and news about North Korea also piqued Aussie’s interest.
In an election year, how to vote made it into the top 10 ‘how to’ list. Voters jumped online to find out more information about prospective candidates, with Tony Abbott, Kevin Rudd and Clive Palmer our top three trending politicians.
Australians were also feeling particularly creative in 2013, with how to draw topping this year’s ‘how to’ searches.
Aussies continued their fascination with DIY crafts by wanting to learn how to crochet, how to knit and how to make other homemade tidbits too.
Also making the top 10, were searches about North Korea, information about how to stay safe from fires with the RFS, and registering to vote with the AEC.
Three Australian reality TV shows, The Block, My Kitchen Rules, and House Rules also made the year’s top trending list.
Google spokesperson Shane Treeves said Google’s year-end Zeitgeist was a cultural barometer that provided a snapshot of the year’s big events, memorable moments and growing trends in Australia.
“Google is often the first place Australians turn to find out more about our heroes, learn new skills, fact-check the news, and settle dinner table disputes between friends,” he said.
“And just as often, we go to Google to help us answer everyday questions like whether we’ll need an umbrella tomorrow, when the next train leaves for Bondi, or how many calories are in an avocado. ”