TheReadingRoom signs Bookworld for more integrated offering
- 16 December, 2013 10:54
TheReadingRoom has entered an exclusive partnership with retailer Bookworld to provide its members with what it claims are more competitively-priced books (and free shipping) in a difficult market dominated by online resellers.
TheReadingRoom is a book-centric social discovery platform designed to connect users with like-minded readers. It contains a system of recommendations and reviews from a global community.
The partnership comes on the back of TheReadingRoom member feedback which stated users wanted a more integrated offering across the site with prices and free shipping to match that of offshore competitors. The platform previously offered a range of local affiliate retailers to provide an end-to-end solution.
The agreement will therefore extend Bookworld’s ‘citizen prices’ to TheReadingRoom members while offering access to more than 13 million titles.
“It’s important to provide Australians with a local solution, but it had to be competitive in user experience in price,” TheReadingRoom chief executive officer (CEO), Kim Anderson, said.
“Bookworld could offer that solution and was prepared to work hand in hand with us to integrate solutions. We have a highly engaged audience and often the books they are looking for are published locally, so we will now be in a position to supply them quickly.”