Samsung appoints Datos to lead enterprise

Natash Datos takes over from Andre Obradovic as enterprise director

Samsung has appointed Natasha Datos as enterprise director after Andre Obradovic quit to spend more time with his family in Melbourne.

Datos will be responsible for driving enterprise mobility, print, Cloud and display solutions in the enterprise, education and small to medium business sectors.

Datos, who will be based in Sydney, has more than 15 years’ experience in the ICT industry with a strong background in strategy development and delivering enterprise services. Prior to joining Samsung, she was the national sales manager, software services with Dimension Data and worked across enterprise sales, channels and services with Microsoft, Nortel Networks and Bay Networks.

Samsung vice president, regional enterprise business, Craig Gledhill praised Obradovic for his service to the company and welcomed Datos to her new role.

“Andre continues to be a passionate ambassador for Samsung and we wish him and his family all the best for the future," he said. "I am confident that Natasha’s strong leadership and her knowledge of the enterprise sector will ensure our continued success,” he added.

Datos said she had a clear vision for Samsung's growth in the enterprise sector.

“I am fortunate enough to have had the opportunity to work with Andre in building Samsung’s enterprise division and developing the company’s local go-to-market plans," she said.

“Samsung Australia has invested in building a robust local team which is strengthening its business relationships and combined with our strong focus on delivering new enterprise innovations, my aim is to continue to build business value with our customers and partners over the coming years.”