Synnex to grow Adata’s Australian presence

Distribution agreement to see Synnex sell vendor’s DRAM modules

Taiwanese memory and storage manufacturer, Adata, has signed ICT distributor, Synnex, to enhance its presence in the Australian market through a new partnership.

The agreement will see Synnex add Adata’s DRAM modules to its portfolio – including the XPG, Premier Pro, and Premier series in all major form factors – giving the vendor access to its network of more than 7000 resellers to cater for the demand for higher PC performance from top-tier enthusiasts.

“We aim to increase our market share significantly in Australia by providing full product availability,” Adata executive vice-president, Shalley Chen, said. “The new addition of Synnex’s well-established reseller network can increase our full product availability and customer service capability.”

“We are confident Synnex’s infrastructure with four warehouses located in major cities together with its superior services can provide assurance to the highest customer satisfaction.”

Adata opened business 12 years ago and operates with focus on reliability and rapid adoption.