Australian MDM market to grow at 39.1 per cent to 2020: Frost & Sullivan

Says organisations are increasingly looking to minimise their asset management overheads

High growth is expected for the Australian mobile device management (MDM) market, driven by trends such as BYOD and Cloud based deployment models, according to industry analyst company, Frost & Sullivan.

In its latest report, Analysis of the Australian Mobile Device Management Market (MDM) 2013 , it stated that the lucrative market will experience a Compound Annual Growth Rate (CAGR) of 39.1 per cent from 2013 to 2020.

Frost & Sullivan ICT practice head of research, Audrey William, said organisations are increasingly looking to minimise their asset management overheads, and allowing employees to bring or choose their own devices.

As the use of employee-owned mobile devices become more widespread within these organisations, IT departments are faced with three main challenges – management of devices, application of user policies and ensuring security and compliance.

As a result, William claimed that a number of specialised MDM players have established themselves in the market to address these challenges.

William expects competition in the MDM space to increase with a number of new players entering the market in the coming years.

“A majority of MDM deployments are currently on-premise based, with organisations retaining maximum control. Most vendors already offer both on-premise and Cloud based MDM solutions to cater to the demand.

“In the next three to five years, the benefits of greater flexibility and scalability will drive momentum for Cloud based deployments. Vendors and channel partners with a clearly defined strategy for offering a choice of deployment models will be advantageously positioned to address the future demands,” she said.

William claimed that with the growth of MDM solutions, the ICT industry can expect a growing demand for related services such as consulting, maintenance and support.

Another emerging trend in such a shift towards a device-independent approach is the corporate app store, which allows organisations to develop and build their own private stores where employees can download approved apps.

“In the long-term, advances in technology will significantly reduce the complexity in developing a corporate app store as MDM vendors and partners focus on promoting greater adoption,” she said.

Other findings from the study include:

  • More than 60 per cent of organisations in Australia support a BYOD policy
  • More than 60 per cent of organisations support Apple’s iOS based devices as a part of their BYOD policies.
  • 41 per cent of organisations expect iOS to remain the dominant platform in the next 12 to 18 months. On the other hand, 32 per cent of organisations expect the growing popularity of Android OS will make it the preferred platform in the next 12 to 18 months.
  • For 70 per cent of organisations, e-mail and instant messaging (IM) are the main applications accessed from mobile devices.
  • More than 70 per cent of organisations have experienced an increase in voice and video communications over mobile devices over the past year.
  • More than 70 per cent of organisations cited the ability to have a centralised tool to manage security as an important reason for deploying MDM solutions.
  • On-premise based deployments are currently the preferred method for MDM deployments, with 73 per cent of organisations opting to keep storage and management of the application in-house to retain maximum control.