A/NZ PC sales dive
- 12 June, 2013 09:53
PC sales across A/NZ have dipped with 1.21 million units sold in the first quarter of 2013, according to new figures released by analyst firm IDC.
In Australia, there were 1.07 units sold during the quarter, representing a 21 per cent year-on-year decline.
Recent federal interest rate cuts in Australia, and the end of the financial year in New Zealand, did little to spruce up the market.
"More consumers are skipping or delaying PC purchases as tablets become the more common alternative for mobile access,” IDC market analyst, Amy Cheah, said. “As a result, vendors took a more cautious approach this quarter, cutting back on shipments given the slow moving inventory situation."
Aside from the education market, which experienced major rollouts in NSW and Queensland, other commercial market segments were soft.
Large corporate and government tenders reduced considerably during the past year and tenders are now fragmented and smaller in volume, according to the analyst firm.
Key winners in the first quarter were vendors with strong presence in the education space such as Apple, Lenovo and Acer, which recently rolled out notebooks to teachers, as part of a tender it won in Queensland last year.
IDC noted most vendors such as HP, Toshiba and ASUS scaled back on channel promotions following a large sell-in quarter in Q4, and focused instead on managing inventory levels. However, Apple, gained slight market share due to improved supplies of its new iMacs.
In the New Zealand market, PC sales were slow in the first two months of the quarter, but it picked up again in March, during the end of its financial year.
IDC expects the A/NZ PC market to continue to decline about 15 per cent this year in comparison to 2012.
Cheah said the outlook was rather gloomy for the rest of the year.
"Channels are increasingly conservative, limiting product offering as a way to minimise their exposure to the PC market,” Cheah said. “With the upcoming Intel and AMD processors refresh in June, there will be extra caution to avoid building up on inventory of previous generation PCs, particularly in Australia as local channels close off the end of financial year."
Australia's PC Vendor Ranking in 2013 Q1
- HP 19 per cent
- Apple 18 per cent
- Dell 15 per cent
- Lenovo 11 per cent
- Toshiba 9 per cent
- Others 28 per cent