Enlogic signs first Australian distributor

Makes channel play following its arrival in local market in April

British-based rack power distribution unit (PDU) vendor, Enlogic, has signed datacentre rack and cabinet manufacturer, B&R Enclosures, as its first Australian distributor after commencing operations in the local market last month.

The agreement will see B&R distribute Englogic’s full range of fourth generation PDUs which are designed to simplify rack management in the datacentre.

“B&R has been in the Australian data ICT market for over 55 years and their extensive local market experience would allow Enlogic to significantly increase awareness and adoption of our products in this region,” Enlogic country sales director, Shane Rowan, said.

According to Rowan, entering the partnership is a crucial move for the vendor as Asia-Pacific is one of the fastest growing datacentre markets in the world, and will therefore profile Enlogic with extensive reach into the Australian reseller community.

“We’re delighted to partner with Enlogic and see it as a great opportunity to provide our customers with a range of intelligent PDUs,” B&R data ICT product manager, Adrian Hudson, said. “This partnership also enables B&R to supply our customers with a complete solution for our datacentre products.”