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UPDATED: ShoreTel strengthens play in mobility space

Unveils a new product, ShoreTel Dock, for mid-sized and enterprise markets
The ShoreTel Dock

The ShoreTel Dock

Business communication vendor, ShoreTel, is bolstering its presence in the mobility space with the launch of a new product, the ShoreTel Dock, targeted at the mid-sized to enterprise markets.

The solution is a business-grade docking station that transforms iPhones and iPads into desk phones when paired with ShoreTel Mobility, fusing the convenience of mobile devices with a business communications system.

The ShoreTel Dock works over Wi-Fi and mobile networks, requires a single power adaptor, has a handset, keypad and speakerphone within the device as well as doubles up as an Apple charger.

ShoreTel A/NZ managing director, Jamie Romanin, said the solution supports the company’s aggressive push into the mobility space and makes BYOD an even better experience.

“Our customers have been telling us that they want to do all the functionalities we offer them at the desk from anywhere. With the ShoreTel Dock, we are able to leverage mobile devices and give them the same functionality out of the office,” he claimed.

He added that the partner community can benefit from the device by bundling it with Apple products and other peripherals.

“We pre-launched the device to the partner community a few weeks ago and their minds were spinning as far as the different types of customers that this would address. They can develop commercial models to package it with the iPad and sell it as a complete solution.”

He added it will target verticals such as healthcare, hospitality, and financial solutions with the ShoreTel Dock.

According to Romanin, ShoreTel is working on developing similar versions for other platforms and a lightning connector to make the dock compatible for the iPad mini and iPhone 5. Currently, Android, BlackBerry, and other mobile operating platforms can connect to the dock via Bluetooth.

“The reason we worked on the iOS platform is because the adoption of it today is bigger than anything else. Apple has 43 per cent of the marketshare when it comes to the tablet space so we focused on the demand that is here and now,” he said.

It will be available from Q3 this year, priced at $US349.00. Australian distie, Express Data and reseller partner, ASI Solutions, will offer the product, alongside ShoreTel’s reseller base.

ASI Solutions director, Maree Lowe, said the solution enables mobile users to have applications and integrate them into their mobility usage.

“We’ve moved past the days of putting out group solutions. It’s beyond that now, people are moving into integration with other systems, especially into software applications and the whole mobile story,” she said.

Lowe claimed the offering will be a perfect fit as the company also resells Apple products.

“We’re a strong Microsoft house but what we’re seeing is customers wanting at least two platforms so we’ve got to be able to support our customer base and its varying needs. With the dock, we can now offer a full solution.”

ShoreTel also most recently hired Emma McCormack to lead its Asia-Pacific marketing operations from Sydney to oversee the company’s Asia-Pacific investment and growth objectives.