Interactive Intelligence buys out reseller’s customers
- 03 April, 2013 13:30
Unified IP business communications software vendor, Interactive Intelligence (InIn) has purchased the customer support agreements of its New Zealand reseller, Amtel, for an undisclosed amount.
Under the agreement, Amtel’s 24 customers will work directly with InIn sales, marketing, support, and services teams in NZ.
“This acquisition benefits former Amtel customers by giving them direct access to our local, regional and global support and services staff, which number about 450 worldwide,” InIn founder and CEO, Donald Brown, said.
Brown also said the deal will help InIn launch its Cloud-based communications-as-a-service (CaaS) offering in the country.
IDC telecommunications associate research director, Dustin Kehoe, commented, “It appears this acquisition is fundamentally about acquiring customers and skill sets to bolster a regional capability, rather than one based on assets and infrastructure, which the market no longer requires.”
Brown assured InIn will not be scrapping its hybrid channel and direct model, promising it will continue its ‘sell-through-partner’ strategy while also support customers.
Parallel to the acquisition, InIn has announced it aims to increase its Auckland headcount to total between eight and 12 employees by end of year.