MNCs benefit from increasing global mobility services contracts: Ovum

Claims businesses can select a provider based on services capability, reputation among customers, vision, long-term commitment, and experience in the marketplace

Multinational corporations (MNCs) will benefit from the increasing amount of global mobility services contracts, according to research firm, Ovum.

In its recent report,Ovum Decision Matrix: Telco Mobility Services for MNCs in Asia-Pacific, it polled 170 MNCs in Asia-Pacific about the importance of various aspects of mobility and service providers and assessed the providers.

Ovum claimed the report helps businesses select a provider based on services capability, reputation among customers, vision, long-term commitment, and experience in the marketplace.

Ovum enterprise telecoms senior analyst, Claudio Castelli, said the competitive landscape of mobility services for MNCs in Asia-Pacific is extremely fragmented due to significant variations across providers' portfolios, varied geographical availability, and customers taking a diverse approach to mobility.

“MNCs continue to recognise providers with strong presence in major markets, or with significant global presence, as their main international service providers for mobility services, but those with both characteristics have the broadest combination of strengths and score highest," he said.

Ovum said the market leaders in this study have maintained their strong position over the last year, but the global challengers have increased their focus on mobility services, and are closing the gap.

Ovum rated nine providers of mobility services in this report.

It named Vodafone global enterprise the market leader for its comprehensive portfolio of mobility services.

Ovum said Vodafone global enterprise expanded its professional services and consulting capability to offer more customised services, and established a dedicated practice for TEM, UC, managed mobility, and mobile IT, and has increased its mobile footprint in the region through its recent partnership with the Conexus Mobile Alliance.

Vodafone Global Enterprise is followed closely by SingTel, which has slightly narrowed the gap since the 2011 study.

The other service providers include: BT Global Services, Orange Business Services, Telstra Global, Bharti Airtel, SK Telecom, China Unicom and China Mobile.

Ovum’s research also revealed few enterprises have a single approach to mobility across the entire organisation, and that most will continue to have multiple approaches to procuring mobility services for some time.

It mentioned while the bulk of the operational aspects of mobility may still be national, a growing number of MNCs in Asia-Pacific are relying on global providers to manage their services, taking a single global contract for their mobility services.

“With the growing demand for global contracts and the decreasing relevance of national footprint, the global challengers have increased their advantage over the regional challengers. The latter have not yet managed to transform their domestic mobility offerings into a solid international proposition,” Castelli said.