Gmail vs. Which offers the best email in the Cloud?

Call it the elephant in the room versus the 800-pound gorilla
  • Rick Broida (PC World (US online))
  • 27 September, 2012 15:08

There's an elephant in the room, and it's wearing a Microsoft T-shirt.

Of course, when it comes to business-friendly webmail services, Gmail has been the go-to tool for as long as anyone can remember. Outlook? That was purely a desktop mail client. Hotmail? Most business users wouldnt touch that with a 10-foot spam filter.

But, now, here comes, Microsoft's new webmail service. And you know what? It's pretty good. So good, in fact, that it deserves a chance to challenge Gmail head-on. Call it the elephant in the room versus the 800-pound gorilla.

Gmail already has legions of fans and a solid reputation as a versatile, reliable mail service. needs to prove that its not just Hotmail with a fresh coat of paint, that it can give business users the tools they need to work quickly, efficiently, and securely. And how does it rate at handling both work and personal email? Can it keep them separate but equal? For that matter, can Gmail?

Before I put these two in the ring, however, keep in mind that isnt intended to replace Outlook for Windows. Although you can use the former to manage multiple mail accounts (both business and personal), as you can Gmail, it can't import Outlook PST filesonly Outlook contacts exported to a CSV file. If you're thinking that might just be the tool you need to free yourself from the shackles of its desktop counterpart, think again. (See the comparison chart at the end of this article for details.)


Proof positive that you can't judge a book by its cover, Gmail is almost certainly the world's ugliest webmail service. Anyone new to it would likely be put off by its cluttered and unintuitive layout, its confusing sidebar, and its text-heavy design. Learning your way around Gmail isn't hardand there are rewards for doing sobut it isn't pleasant, either., meanwhile, looks warmer and more welcoming, using larger fonts to delineate sidebar sections and message headers. You can quickly switch among a dozen color schemes, all of which accentuate the interface without overwhelming it. Gmail, on the other hand, has lots of themes, but most of them merely add extra distraction to an already cluttered interface.

Even the online Outlook's ads look nicer, with thumbnail photos that pop up when you mouse over deals that catch your interest. Gmail continues to mix in largely text-based ads, without so much as a shaded background to help separate them from actual inbox matter.

And from a productivity perspective, wins the day with single-click actions for tasks such as deleting messages and marking them as unreadtasks that require two or three clicks in Gmail.



Even if you're diligent about deleting old or unnecessary email, its a good bet that your inbox contains hundreds, if not thousands or even tens of thousandsof messages. So how can you possibly hope to find a single email needle in the haystack that is your inbox? With a robust search engine, of course. covers the basics fairly well. You can type a keyword into the search field, or click Advanced and add the sender, subject, folders, and/or dates to the mix. Nothing fancy, but it works.

Of course, as you might expect from a Google product, Gmail buries the competition. You get dynamic search parameters that appear as you type in the search field. You can refine your search any number of ways, adding operators for items such as attachments, labels, and even Google+ circles. Best of all, Gmail lets you turn any search into a filter, thus making it simple to run again in the future.


Mail organisation

Its not uncommon to use your inbox as a filing cabinet, a storage facility for important messages from coworkers, customers, and other business contacts. But Gmail and take decidedly different approaches to organizing all those messages. relies on a traditional folder system, allowing you to create as many folders as you like and to arrange them hierarchically by dragging and dropping. Likewise, you can drag email messages into those folders. But Outlook also lets you assign messages to categories, which you can then use for Quick Viewsfiltered lists of messages that make it simple to find mail of a specific type, such as newsletters, notes from the boss, or mail with attachments.

Gmail has long championed its system of labels and filters over folders, and although that system has its merits, some users have a hard time wrapping their brains around it. The arrangement is less intuitive and less familiar. However, Gmails superlative search capabilities help to mitigate any such obstacles: Why bother organising at all when you can so easily search for what you need?

Its hard, then, to answer the question of which system is better. Ultimately the answer depends on what youre used to and how you like to organize. Both systems are effective; theyre just radically different.


POP/IMAP support

Any good webmail service should be able to send and receive mail from other accounts, thus allowing you to manage multiple email addresses (including work and personal accounts) under one roof. Gmail earns high marks in this area, offering support for both POP and IMAP. But supports only POP, so synchronising mail accounts among multiple mail clients is much tougher. For example, the mail you read on your laptop wont sync with the mail you read on your smartphone, and vice versa. (The exception is if you connect via Microsofts Exchange ActiveSync; see Mobile access below.)

Thats a potential deal-breaker for some users, and arguably it's the only area where has a fundamental shortcoming compared with Gmail. For the former to compete, Microsoft needs to add IMAP support, stat.


Attachment handling and storage

When you receive a message containing, say, a Word file or PowerPoint presentation, opening that attachment should be a simple matter. Thankfully, both Gmail and Outlook make the task pretty darn simple.

I emailed a Word document to both my accounts. Outlook made a prominent show of the attachment, complete with a familiar-looking Word icon atop the body of the email. One click, and the document downloaded immediately in its native format (ready for viewing in Word proper), though I also had the choice of downloading it as a .zip file. Or, by clicking View online, I could view the document in Microsofts Word Web App, with the option of making quick edits right in my browser.

Gmail operated similarly, with simple View and Download options; the former steered me to a Google Docs viewer and, if I wanted, a full-blown editor.

As for attachment size, Gmail limits you to files no larger than 25MB, while caps them at 100MBor 300MB if you establish a link to your SkyDrive account. And speaking of storage, Gmail gives you just 10MB, while Microsoft promises an unlimited inbox. Granted, expanding your Gmail storage space doesnt cost much, but why pay if you don't have to?


Mobile access

Want to access your Gmail or account on your smartphone or tablet? With Gmail its a snap; Android devices have the service built into their DNA, and iOS devices list it prominently when you go to add a mail account.

With, things are a little trickier. iOS still has a button for Hotmail, not, on the list of compatible mail services. You can still use it to sign in to your account, but if you have a different top-level email address associated with your Microsoft account, thats what will appear when you try to compose a new message.

The better option is to set up via Microsoft Exchangeor Corporate if youre on Android. Setup can be a hassle, though, and Microsoft doesnt make it easy to find the proper domain- and server-setup instructions. The good news is that once your account is configured, youll get IMAP-style syncing.


The overall winner

As with classic prizefights such as Mac versus PC and Coke versus Pepsi, we have no clear-cut winner; in the end, your choice may merely depend on which features and capabilities you prize the most.

Both Gmail and let you manage work and personal identities with relative ease, funneling various accounts and assigning them their own folders. However, its important to note that because doesnt support IMAP, you may have a harder time working with corporate accounts.

For those keeping score, it's Gmail by a nose. But give credit to for being a close second, and for offering a more visually pleasing and intuitive email experience. Can you get your work done using Microsofts new service? Absolutely, especially if you deal with a lot of attachments and plan to store massive amounts of email.

On the flipside, could pose a problem for small businesses that need IMAP support and dont have the tech expertise to deal with Exchange ActiveSync. What's more, while Gmail can take your inbox to new places thanks to add-ons such as Boomerang for Gmail and SmartrInbox for Gmail, has no add-onsat least for the moment. It's no surprise that the desktop Outlook and its corporate, Cloud counterpart (Outlook Web Access) offer richer features than the fledgling does.