Volera pushes into Asia Pac

Web caching specialist and acceleration provider Volera will launch in Australia today with a hefty $US83 million backing from Novell and Nortel Networks.

The company is set to unveil its strategy to capture a greater share of the content networking market, having already achieved an almost 20 per cent share of the global enterprise market for caching and content networking software.

Volera has not yet confirmed how it will engage the local channel, however, Volera president Simon Khalaf said the Asia-Pacific content distribution market holds huge promise.

"We are entering this segment with great products, established partnerships, strong funding and a very experienced team," he said.

Volera will focus its efforts on forging a market for sophisticated Internet systems on a global scale and making the Net experience closer to broadcast television.

"Until it can offer TV broadcast quality, the Internet is still really under construction," Khalaf said.

"While today's Internet provides a sufficient platform for the basic delivery of static, low-bandwidth content, it does not have the intelligence to support next-generation streaming media, decentralised Web sites, personalised content or broadcast events."

Volera's Sydney-based general manager, Glen Jobson, said the need for improved network performance is even more of an issue in Australia because of the increased use of streaming and rich media content, combined with the comparatively high cost of telecommunications and the relatively low connectivity performance in Australia.

Jobson also highlighted significant differences between international and Australian markets in terms of awareness and available infrastructure. "We're here to educate people about why they need caching and content delivery network (CDN) systems," he said. We will teach them "the benefits associated with it, and why it makes sense to isolate the content acceleration function and employ a dedicated solution to handle nothing but content acceleration and associated processes."