ACCOLADES - Microsoft, Software Vendor of the Year

Interview with Microsoft Australia small and medium business and partner group director, Evan Williams
Evan Williams

Evan Williams

Accolades recognises the winners at this year's ARN IT Industry Awards - the best of the best. Over the course of the next few weeks, ARN will be running their stories. ARN continues to recognise the vendors that work hard to engage actively with their distributor and reseller ecosystem. This year’s award winners have assisted in helping partners transition to complex new business models such as the annuity billing that cloud computing demands, and provided solutions and channel programs to help their partner’s profitability.

This year’s Best Emerging Technology Initiative recognises the huge impact managed services has had on the channel by rewarding a vendor that has been hugely effective in engaging with partners in making that transition.

Microsoft, Software Vendor of the Year

Microsoft Australia is the largest and most prominent software vendor in the world and has a long history in IT. By evidence of the award, business is going smoothly for the company and it is in a strong position.

In the last three years, the company has made over $120 million worth of software donations to Australian charities and non-profit organisations, to ensure the benefits of technology are shared by all.

It takes pride in helping Australian businesses, charities, communities and governments benefit from the global growth in technology on both an economic and social level.

Microsoft Australia small and medium business and partner group director, Evan Williams, attributed the win to a team effort across the organisation as it is very reliant on the partnership it has with its diverse channel partners – making up 44 per cent of the IT market.

Williams said the award was a great recognition for Microsoft as it highlighted the feedback it received from its partners and the direction its programme – including strategy, training, tools and incentives, is progressing towards.

“It is a programme that is very important for us and one that we invest a lot in. We know that for every dollar that we generate, its generating another $10 for our partners,” Williams said.

Moving forward in the year ahead, Microsoft Australia is aiming to ensure that its partner programme changes to reflect the dynamics in an ever-changing IT market.

He expects great opportunities for the channel in on-premise and cloud infrastructures.

Microsoft intends to continue driving partner incentives but adjusting them to meet the dynamics of the market; for example, using its products to help its partners take advantage of virtualisation and unified communications growth.

“Along with that, we will continue to drive a heavy investment in training – ensuring that they are networking and partnering with our other partners and making sure they have marketing support from us,” Williams said.