Panasonic shoots for digital cameras

Panasonic has extended its reach into digital cameras, launching four models under the Lunix branding. Australia has been at the forefront of the product launch - two of the models were not even available in Japan when the products were announced last month. Panasonic is a relative latecomer to the market, although it is very well known for its camcorder products, but its partnership with lens company Leica aims to blend optical with digital technologies. At the top end, Panasonic's flagship model, the DMC-LC5, is available this month. It is the first model on the Australian market to shoot up to four frames per second in consecutive shooting mode, according to the vendor. The LC5 lens has a zoom equivalent to a 33-100mm lens on a 35mm camera. The 3.9-megapixel camera also features macro mode for close-ups, manual or auto focus, multiple metering mode and a 2.5-inch TFT LCD monitor.

The LC5 will retail for $1979 and is available in silver or black.