BlueArc launches new Media Centre and Agency Portal for REA Group

Advertisers and media buyers provided with an avenue to access relevant information

Digital technology agency, BlueArc, has launched a new Media Centre and Agency Portal for online advertising business, REA Group (ASX:REA).

REA Group head of REA media, Vaughan Belhamine, said, “BlueArc has delivered an integrated knowledge platform for media information, and an online solution for our commercial real estate customers to actively engage with our business.”

The company was appointed to design and advance the online Media Centre to provide advertisers and media buyers with an avenue to access relevant information – including thorough target audience analytics, product specification resources and a platform of campaign success stories. The Agency Portal was created to support commercial real estate customers.

It offers a guide to the progress and new functionality on the website. The portal aims to increase information sharing and enables commercial customers to login to a secure area for developing advertising material.

It uses new technologies, such as the HTML 5 video, as its support of mobile devices makes it easier for commercial property seekers to keep up-to-date with the latest news, product information, facts and statistics.