VMware introduces competency for tier-one app virtualisation

Virtualisation vendor implore partners to beef up technology competencies surrounding business critical apps virtualisation to increase sales opportunities


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    VMware has launched a new competency to equip partners with skills to move mission critical business applications into the cloud.

    At the VMware Partner Exchange 2011, the vendor's senior vice-president of virtualisation and cloud platforms, Raghu Raghuram, said there is still money to be made in core virtualisation licensing. But virtualisation is only the foundation for building a cloud infrastructure for customers.

    VMware considers cloud computing to be a focal point in the IT industry for the next decade.

    Part of the vendor's cloud strategy is to take existing customers into the private cloud through one of VMware's service provider partners.

    The vendor believes customers are now ready to move their mission critical applications to the cloud and channel partners can get in on the action.

    VMware has introduced a new competency called Virtualisation of Business Critical Applications which educates partners on mission critical applications to virtualised environments and then onto the cloud.

    These applications, such as Javascript and Microsoft SharePoint, can be vital for business operations which means they have complex requirements when managed in a cloud environment.

    But partners should still beef up on a range of skills include security, management and operational processes pertaining to cloud computing.

    “For us its not just about selling virtualisation of Tier-one applications but it is about taking the competencies partners already have in other parts of their business and bringing those together with their virtualisation expertise to deliver a solution,” Raghuram said.

    What partners should consider is ramping up skillsets and competencies beyond just infrastructure virtualisation, Raghuram said.

    VMware has also brought in a three-tier Desktop Certification which focuses on virtual desktop expertise. The first tier, VMware Certified Associate 4 Desktop is in beta and will be available in April.

    Certified Professional 4 as well as Desktop and Certified Advanced Professional will be available later this year.

    In addition, VMware partners' renewal business will be part of the Partner Rewards quarterly rebate program in April.

    Spandas Lui attended VMware Partner Exchange in Orlando, Florida, as a guest of VMware.