PwC teams to launch e-services
- 08 December, 1999 12:56
Australian enterprises will be the testbed for a new Internet services offering from global giant PricewaterhouseCoopers.
PwC has partnered with Sun Microsystems, Microsoft and adver- tising agency BAM SSB to create Determinet, a `centre of expertise for Internet technologies'.
Determinet will focus on application development and Internet strategies, according to Fred Balboni, PwC's senior managing consulting services partner. It will combine PwC's technology and integration skills with product expertise from Microsoft and Sun and BAM's marketing communication skills, Balboni said.
It is likely PwC will appoint additional partners, he added.
BAM SSB, the local arm of glo- bal advertising firm Dentsu, is supplying creative and media advice to Determinet. BAM's role in Determinet is to provide online communications expertise.
`Marketing and communications are not our core competency and to represent that to the marketplace would have been putting lipstick on a pig,' Balboni said.
`We recognised that in order to bring together solutions we need strong expertise in technology, strong expertise in media and marketing and strong expertise in integration.'
Nine global solution delivery centres, including centres in Melbourne and Sydney, will work `around the clock' to provide solutions for Determinet's clients, Balboni added.
PwC is already providing similar services to existing clients, including those in finance, retail, utilities and government. PwC is `currently determining' the viability of an early 2000 launch for Determinet in Europe and the US.
Earlier this year, Cisco announced a $US1 billion investment in consultancy KPMG to form a venture that advises companies on how they can take advantage of the Internet.