Webroot calls for managed service providers

Internet security provider plots to recruit 30 channel partners in the next 12 months.

Internet security provider, Webroot, is eager to sign on new channel partners after trailing a new channel program.

The company deals in antivirus, anti-spyware and Internet security software.

Webroot has experienced solid growth in its 2010 financial year and wanted to continue its success by “strategically engaging the channel”, the company said.

It wants to woo partners that are different from the traditional break-fix service providers that just sell products and situation-based services.

“Over the last 12 months, we have experimented with a new channel model that is specifically targeted towards managed service providers,” Webroot managing director, Charles Heunemann, said.

“Managed service providers do ongoing services and their business model is somewhere between a traditional channel partner and a telco, if you’d like, particularly when you get down the things like contracts and billing.

“We find a growing segment of managed service providers that are providing organisations with a range of services they bill on a monthly basis.”

Heunemann said Webroot’s products can fit into that business model.

The vendor has only signed up a few partners to the new program but it is eager to recruit 30 additional partners, preferably manage service providers.

“Our products integrate well with their range of services,” Heunemann said. “They can be turnkey or service-based for customers or we can manage the services on behalf of the customers.”

Webroot entered the Australian market two years ago and currently has 14 partners nationwide.