Tsai returns to lead Asus

Mia Tsai has re-joined Asus as its managing director and head of the Open Platform Business Group
Mia Tsai

Mia Tsai

Asus has appointed Mia Tsai as its managing director and head of the Open Platform Business Group for A/NZ.

Tsai re-joins Asus after spending the past five years launching a business in the automotive industry. In 2001, she became the first female country manager for Asus and helped set up its A/NZ operation.

Tsai also established the vendor’s motherboard and VGA business. She replaces Ted Chen who left the company after six years at the helm.

“It is very impressive to come back to Asus and see such a strong team here,” Tsai said in a statement. “Even after ten years, ASUS products are still at the top. We’re definitely the challenger brand in the motherboard category in Australia, and close to breaking top five in notebooks, which represents steady improvement in that category over the past couple of years. I think ASUS has well and truly demonstrated its commitment to product quality.”

Tsai will work closely with regional system product manager, Vivian Hung. She will also focus on recruiting more staff.

“Asus has experienced significant growth over the last four years thanks to the previous strong management team,” she said. “They contributed enormously to building a strong business foundation for Asus in Australia and we are grateful for everything they have done for the company. We will continue to invest in marketing activities to enhance our brand exposure and continued growth in the A/NZ market.”