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Asset management reseller targets Australia

Enterprise asset management reseller and IBM partner, PTM Global, sets up local operations after experiencing success in Asia-Pacific

Enterprise asset management (EAM) reseller, Global PTM, has landed in Australia.

The US-based company was motivated by growth potential in the region and has enlisted former Mincom executive, Peter Wirth, as its new sales manager across A/NZ. His short-term objective is to establish and expand the reseller’s local operation based in Brisbane.

Being closely aligned to IBM for its business process automation (BPA) offerings, Global PTM discussed growth plans with the vendor and both companies unanimously decided Australia was the best option. PTM opened its Asia-Pacific head office in 2006.

“Business in Asia has been doubling since we began our Asia-Pacific regional office in Singapore and Global PTM sees Australia as the next growth area in EAM,” Wirth said. “We have clients in Asia, which are multinationals with operations in the country, who were looking for Global PTM tools to grow with them.”

The reseller has one local client signed on but will initiate plans to super charge its customer numbers by hiring additional staff.

“We are looking to recruit 15 staff. They will probably be able to have somewhere between 10-15 customers we can service to start off,” Wirth said. He estimated first-year revenue hitting the $1-2 million mark.

“There are some exciting opportunities in Australia,” he added. “Based on work done by [research firm] IDC, Australia is seen as one of the real growth areas for asset management over the next 3-5 years.”

In its second-half yearly report released in August, IDC claimed the EAM applications market in the Asia-Pacific excluding Japan would reach $US136.9 million in 2009. Alongside China, Australia and India are expected to be major adopters.

Global PTM is also involved with software vendors Oracle and Infor.