Analysts: Australia to hit 7.7 million fixed broadband users by 2014

NBN set to drive fixed broadband to homes

Australia is set to hit 7.7 million fixed broadband users by 2014 according to analyst firm, Frost & Sullivan.

The Asia-Pacific region is set to hit 182 million fixed broadband subscribers by the end of 2009 despite the growth of mobile broadband, which recently accounted for a third of Vodafone Hutchinson Australia’s (VHA) revenue.

Frost & Sullivan industry analyst, Adeel Najam, expected much of the growth to come on the back of government-funded fibre connection projects like Australia’s national broadband network (NBN).

“Consumer appetite for broadband will be spurred by the demand for high throughput value-added services such as IPTV and video-on-demand,” he said in a statement.

According to data from the Australian Bureau of Statistics (ABS), 6.7 million Australians were broadband subscribers in December 2008, representing a total broadband penetration of just 31.8 per cent.

But Frost & Sullivan forecasts the fixed household broadband penetration rate will rise rapidly reach 81.7 per cent and 7.7 million by 2014.