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Alloys gets the royal treatment

Alloys celebrated the launch of its new distribution centre in Melbourne

Alloys celebrated the launch of its new distribution centre in Melbourne with a royal red carpet reception for over 250 resellers and vendor partners.

Live music, contortionists, a Cirque Du Soleil styled acrobatic show and even a special appearance from Queen Elizabeth II, highlighted the opening party.

“The Alloys VIP grand opening was an outstanding night and a wonderful opportunity to showcase our new Melbourne distribution facility and business centre to our partners,” CEO Paul Harman, said. “It also allowed us to demonstrate our non-traditional distribution values of fl exibility, relationships and knowledge. We look forward to our partners enjoying the new business centre and growing their incremental business opportunities through its use.”