A new Dawn for EMC's CLARiiON

The eDataGroup has finally mapped out its strategy to take on the likes of storage specialist Digital Storage after signing with storage giant EMC for its CLARiiON range.

Under the terms of the agreement e-DataGroup's systems integration subsidiary, Dawn Technologies, will be able to offer EMC's CLARiiON range of fibre channel storage systems to its Australian customers. Aimed squarely at the enterprise mid-market, EMC's CLARiiON systems offer up to 7.1TB of storage and can be implemented into storage area network and network-attached storage environments.

According to Garry Humphreys, chief executive officer for the e-DataGroup, the channel conglomerate has been rounding out a strategy dubbed MAPS - Management, Access, Protection and Service of enterprise data.

The company has a relationship with storage management software vendor HighGround for the management component, and vendor partnerships for the protection or security aspect of storage and a host of disk and tape products but, according to Humphreys, has it been "weak in storage".

Humphreys claims the company evaluated a number of competing products before deciding on EMC because of its market recognition and sales/support infrastructure. "We wanted a long-term partner," said Humphreys. "And [while] they are the flavour of the month in the market at the moment, they have a great team behind that which we get along with."

Humphreys is expecting big things from the partnership. He anticipates storage to account for 25-27 per cent of e-DataGroup's revenues for this calendar year and up to 35 per cent in 2002. This works out to be around $12-15 million in revenues for 2001, of which Humphreys claims the CLARiiON product will contribute the lion's share.

Photograph: eDataGroup CEO Garry Humphries