Ingram's POS division signs IBM
- 06 May, 2008 11:15
Ingram Micro's retail and point-of-sales (POS) division, imrapt, has joined forces with IBM's Retail Store Solutions (RSS) business.
Ingram's imrapt business manager, Linda Pifat, said it will be distributing IBM's complete range of POS and kiosk solutions including its SurePOS 300 and 500 Express bundles, which encompass cash drawer, receipt printers, integrated customer displays and retail terminals.
The addition of IBM builds up the division's ability to provide holistic solutions for the retail and data capture industries, she said.
"IBM's RSS business offers a complete range of POS solution and is a leading brand in the market," Pifat said.
In a statement, IBM RSS channel business development manager, Aleks Stanojevic, said Ingram's knowledge across both IT and POS made it a compelling choice as a distributor.
The imrapt business unit was launched in January last year to provide POS, data capture and asset tracking and tagging solutions. Since then, its dedicated vendor list has swelled from six to 12 brands including Cherry, Datalogic Scanning, WASP, MYOB retail and Printronics. Other recent additions are barcode scanning vendors, Zebra and Metrologic.
While POS and data capture was still a "cottage industry" for Ingram, Pifat claimed there were strong growth opportunities in the market. She declined to disclose the number of resellers now on-board with imrapt but said all of Ingram's customer base could access its product range via its TechLink website. The division maintains three dedicated business development staff.
While the division has attracted a new mix of resellers to Ingram's mix, Pifat cited increasing crossover between IT and the data capture and POS industries.
"We're starting to see IT resellers starting to venture into this space. It's an ideal opportunity for them to talk to their customers about new technologies and updates," she said. "For example, they could provide data capture solutions to larger customers with warehousing facilities."